Pakistan

Influencers, shoppable content, and digital-native behaviors transformed Gen Alpha spending and family purchasing patterns. In 2025, Generation Alpha, the children born roughly between 2010 and 2025 emerged as the fastest-growing consumer segment. They wielded an estimated $11–28 billion in direct spending power in the US alone and influenced hundreds of billions more through family purchases. These true digital natives, raised …

A Chinese agricultural technology company and a Pakistani agribusiness firm have partnered to introduce improved peanut seeds and develop a local supply chain in Pakistan. The partnership was announced by representatives of Shandong Rainbow Agricultural Technology Co and Pakistan’s Uqab Corporation in a press release. According to Shandong Rainbow’s Overseas Project Coordinator, Qian Hong, the collaboration aims to modernize peanut …

The United States is holding discussions with Chevron, other oil producers, and major oilfield service companies about a plan to quickly increase Venezuela’s oil production. Officials are considering using companies such as SLB, Halliburton, and Baker Hughes to fix and replace outdated oil equipment in the country. The report said that even with limited investment, Venezuela could increase its crude …

The Federal Board of Revenue (FBR) has dropped customs valuation rates on imported USB flash drives, data travellers, and memory cards, easing the tax burden at the import stage. According to an official notification, the revised customs values will now be used to calculate customs duty and taxes during imports. The move aims to align valuations with international market prices …

The Pakistan Super League (PSL) Season 11 player auction will be held on February 11, according to the decision taken by the authorities. This will be the first time in the history of the PSL that player bids will be conducted in Pakistani rupees. Sources said that the base price for players in the top category has been set at …

The Sindh School Education and Literacy Department has extended the revised winter school timings across the province until February 4 due to the ongoing cold wave. Under the current schedule, all public and private schools will continue to start classes at 9am, while closing times will remain unchanged. The revised timings were first announced on January 10, when schools were …

Scientists have discovered an important key to living a longer and healthier life, and it may be simpler than many people think. According to a medical study conducted in the United States, making different types of physical activity a regular part of daily life can significantly increase life expectancy. The research was carried out by Harvard University and included more …

Daytime naps can improve brain function, especially learning ability. Web Desk January 25, 2026 If you enjoy taking a short nap in the afternoon, it may be doing more good for your brain than you realize. A new medical study has found that brief daytime naps can improve brain function, especially learning ability. The research, published in the journal NeuroImage, …

Security forces have killed three Indian-sponsored terrorists during a successful intelligence-based operation in Panjgur, Balochistan. According to the Inter-Services Public Relations (ISPR), the operation was carried out against militants linked to the Indian proxy group Fitna-e-Hindustan. The ISPR said the action was launched after receiving intelligence about the presence of terrorists in the area. During the operation, a heavy exchange …

Heart diseases are on the rise, and the problem is no longer limited to older adults, young people are also being affected. This has raised a common question among patients: which meat is better for the heart, chicken or mutton? Experts say that maintaining heart health requires a balanced lifestyle along with the right food choices. Both chicken and mutton …