Exclusive | How low-key Hong Kong entrepreneur, daughter aim to score with Ronaldo museum

While Hong Kong manufacturers were tackling the havoc caused by US President Donald Trump’s “reciprocal tariffs” earlier this year, Kenneth Tsoi Wing-sing and his daughter were busy launching a museum dedicated to football superstar Cristiano Ronaldo in the city.

Tsoi, chairman of listed firm Star Shine Holdings Group, said in an exclusive interview with the Post that the company’s HK$70 million (US$9 million) investment in the CR7 Life Museum in Tsim Sha Tsui marked its maiden foray into intellectual property (IP) projects.

While conceding that the trade war had affected his manufacturing business, the low-key entrepreneur said the museum project had been a “significant opportunity” for transformation.

“The meaning of the museum is twofold. On the one hand, Ronaldo is a world football star and football fans have a positive impression of him,” Tsoi said.

“It will also give our company a positive image and invigorate Hong Kong’s tourism sector.”

The Tsoi family took over Star Shine in 2022 and diversified into the IP business.