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Many businesses enter the market believing their product will appeal to everyone, yet the reality is extremely diverse. Studies show that companies that precisely define their target group can improve marketing efficiency by up to 50%, a number that often surprises first-time sellers. Ignoring this step can quietly erode your sales potential long before you even notice. Discover how a …

PPE Medpro, the company linked to Baroness Michelle Mone, has been wound up after a court ruling that makes it unlikely the government will recover most of the £148 million owed over a failed pandemic PPE contract. The Insolvency and Companies Court ordered the company into liquidation on Thursday, just months after it lost a High Court battle with the …

Morocco lifted the FIFA Arab Cup 2025 trophy after defeating Jordan 3–2 in a thrilling final. The final witnessed intense competition as both teams launched repeated attacks on each other’s goalposts during regulation time. At one stage, the match was evenly poised with both sides scoring two goals apiece. However, Morocco broke the deadlock in extra time, scoring the decisive …

Lahore: Pakistan continues to grapple with hazardous air pollution, ranking as the world’s third-most polluted country according to IQAir data with average PM2.5 concentrations of 73.7 μg/m³, far exceeding World Health Organization (WHO) guidelines. In urban centers such as Lahore, winter smog regularly pushes PM2.5 levels beyond 145 μg/m³, a reality that guided much of the discussion at the Climate Action …

IPL 2026 auction unfolded with intense bidding wars, reshaping team lineups as franchises vied for top talent to chase glory in the upcoming season. Lucknow Super Giants (LSG) emerged as aggressive spenders, exhausting nearly their entire ₹120.45 crore purse to assemble a 25-player squad featuring explosive batters and lethal pacers. Rishabh Pant commanded a record ₹27 crore as LSG’s marquee …

The Chennai Super Kings (CSK) entered the IPL 2026 mini-auction in Abu Dhabi with one of the largest purses in the room, signaling a massive intent to overhaul their core for the future. Known for their calculated approach, the five-time champions made waves by aggressively pursuing a blend of high-impact international stars and expensive domestic uncapped talents. However, despite their …

IPL 2026 auction concluded recently, with teams like Gujarat Titans (GT) making calculated moves to bolster their line-ups ahead of the upcoming season. GT entered with a substantial purse of ₹125 crore, spending ₹123.05 crore on a balanced 25-player squad featuring seven overseas talents. This mini-auction phase highlighted GT’s focus on retaining proven performers while targeting value buys to address …

Shoppers are paying significantly more for Christmas food this year, with festive chocolate treats costing up to 70 per cent more than last Christmas and the price of a turkey rising by as much as £15, according to new research from consumer champion Which?. The organisation analysed the cost of key ingredients for a traditional Christmas dinner alongside popular seasonal …

The IPL 2026 auction in Abu Dhabi was a historic event that rewrote the record books, headlined by Cameron Green’s staggering ₹25.20 crore move to KKR. However, the true shockwaves were felt during the ‘Unsold’ calls. As franchises pivoted aggressively toward Gen-Z Indian talent—paying up to ₹14.20 crore for uncapped stars like Prashant Veer and Kartik Sharma—several established international icons …

Senior ministers and MPs have warned that the UK’s recent agreements with Donald Trump are dangerously fragile, after it emerged that the flagship deal to avoid US tariffs on pharmaceuticals has no detailed legal text beyond high-level political statements. The “milestone” UK–US pharmaceuticals agreement announced earlier this month, under which the NHS is expected to pay more for medicines in …

In a historic convergence of two global sporting cultures, the final leg of the Lionel Messi‘s “G.O.A.T. India Tour” concluded with a breathtaking finale in the national capital. The journey, which had already seen thousands of fans flock to Kolkata, Hyderabad, and Mumbai, reached its emotional peak at the Arun Jaitley Stadium on December 15, 2025. Amidst “Messi, Messi” chants …

Thousands of hospitality businesses risk losing their right to Covid-related insurance compensation unless the Financial Conduct Authority (FCA) intervenes to extend a fast-approaching claims deadline, industry leaders have warned. In an open letter to the regulator, disputes firm Stewarts, alongside major hospitality trade bodies representing more than 155,000 businesses, has called on the FCA to require insurers to extend the …